What is the National Code of Marketing Breastmilk Substitutes, Breastmilk Supplement and other Related Products?

The National Code of Marketing Breastmilk Substitutes, Breastmilk Supplements, and Other Related Products refers to Executive Order 51. This regulation aims to ensure the proper marketing and promotion of breastmilk substitutes and similar products, with the underlying goal of protecting breastfeeding practices and promoting optimal infant nutrition.

The Code emphasizes the importance of breastfeeding for infant health, and it seeks to control the marketing strategies of companies that produce breastmilk substitutes to prevent misleading advertising that could discourage breastfeeding. By establishing guidelines for the promotion of these products, the National Code helps to support public health initiatives and assures that mothers receive accurate information regarding infant feeding options.

Understanding this code is essential for public health nurses, as it directly impacts their role in promoting breastfeeding and educating mothers about infant nutrition options. Familiarity with regulatory frameworks such as Executive Order 51 is crucial for nurses working in community health and maternal-child health settings.